The global cognitive computing market is expected to reach 12.5 billion in 2019, up from 2.5 billion in 2014, at a CAGR of 38%. Cognitive computing is another way of describing machine learning, an area of computer science which sees machines recognizing patterns and learning new material -- without being explicitly programmed by a human. As more businesses identify benefits of cognitive computing, the machine learning market is growing. Possible applications of machine learning are vast and varied. A survey from 451 Research outlines future initiatives that will impact the growth, use of, and quality of data under management, which is a critical component of machine learning and AI. Additionally, the report defined use cases that enterprises consider for employing machine learning.